North East

Advertise in Auto Exchange and you can be confident that your advertising is being seen by serious potential buyers. A dedicated motoring magazine, Auto Exchange is a must have for consumers looking to purchase their next car.

Profile

• A free motoring magazine dedicated to buying and selling
• 13 regional editions, available every Friday
• An established and trusted magazine you can be confident will deliver response

Readership

• Readership of over 32,000* every week
• A large, loyal customer base offering a massive potential audience
• Guaranteed and robust distribution into prime outlets, ensuring optimum pick-up
• Targeted distribution, guaranteed to capture the right audience at a time when they are looking to purchase

Reader Facts

• 95% are looking to purchase a car in the next 6 months
• 1 in 3 readers have made a purchase following an enquiry about an advert
• 62% are seriously anticipating making a purchase from Auto Exchange
• 73% are prepared to travel up to 60 miles to purchase their ideal car
• 72% typically spend up to £10,000 on their next car
• 71% of readers do not pick up or buy other motoring publications on a regular basis
• Readers are becoming more affluent, with an increasing number falling into higher personal salary brackets
• 72% of Auto Exchange readers are aged 35-64
• 44% of readers are female

To Advertise....Get in touch with one of our team of experts today on 01914 212345

*16,387 - ABC Jan-Dec 2007. Based on 2 readers per copy - Auto Exchange Reader Survey, January 2008

Coverage

• Incorporating the North East region, ensuring effective market penetration and superior regional coverage

Available from:

• Auto Exchange is distributed to a network of free pick-up locations throughout the area. Copies are available free from allocated areas and display racks in Supermarkets, Petrol stations and other retail outlets

Testimonials

• Proven to deliver results - “The success of our advertising with you is almost instant. The responses we receive are excellent value for money” County Motors

“We have been advertising in Auto Exchange for 6 years. We receive approximately 15 calls per week from the magazine. I would have no hesitation in recommending your publication to any advertiser, for both new and used cars” Perrys

“After monitoring our sales performance, we can confirm that Auto Exchange has made a significant increase to our sales. Auto Exchange has been a major boost to our company” B&M Vehicle Sales

“We began advertising with Auto Exchange about 6 months ago and have noticed a strong increase in enquiries. The magazine has definitely worked for us and we are happy to place our commitment with them by placing series bookings”. Victoria Garage Car Sales

To Advertise....Get in touch with one of our team of experts today on 01914 212345